Showing 61 - 70 of 74 items

The rise of Exponential Marketing

According to MIT Press, Technological Singularity is “the idea that ordinary humans will someday be overtaken by artificially intelligent machines or cognitively enhanced biological intelligence”. A “Black Mirror” scenario? Maybe, a couple of years ago. But today, due to our rapidly changing world...
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5 secrets for candidate freelance translators

So, you’ve decided to start working as a freelance translator. You’ve got your dictionaries and your CAT tool ready and you’re looking for your next translation assignment. For those of you working with regular clients, maybe it’s just a matter of answering that translation request that has just...
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Managing projects with a tennis racket

Imagine a tennis court, with multiple players on each side, only, instead of a fence, there is a person in the middle, responsible to catch several incoming balls from both sides. Something like this. Oh wait! That looks just like me. And it probably looks like you too, if you have been working as a...
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Marketing within the Tech world

The Tech world is at center stage right now and somehow, things have shifted creating new needs and bringing attention to areas that formerly belonged strictly under the marketeers’ lens. Engineers now realize that in this new reality of almost 2.500 daily app launches (across the two-star app...
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Good UX Design starts with common sense

Common sense, such an intriguing word. It seems that we are all born with it, since the notion of the word implies exactly that. And yet peanut packages need to have instructions written on them. So, is common sense really so common? It wasn’t until mid-19th century that the science of ergonomics...
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Agile vs Waterfall: which methodology is right for your project?

Methodology. Whisper that word as you walk through any office halls and watch its effects unfold. Especially if a project manager hears you! Now why is methodology such an obsession, in the world of PMs? Let’s start with the definition. Methodology is the framework of your projects processes and...
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Blockchain: a high-level introduction

The year of 2009 saw the dawn of a new revolution. Blockchain - the innovative backbone technology behind Bitcoin - emerged as a potentially disruptive force capable of transforming the financial services industry. Since Bitcoin’s launch in 2009, blockchain has received widespread attention for a...
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